Industrial Automation Companies

Building a Foundation of Trust for Internal Communications

Posted on September 7, 2021 by

Tim Finerty

Tim Finerty

Share This

Share on facebook
Share on twitter
Share on linkedin
Share on email

In past discussions on winning the talent game, we covered leadership development concepts, post-pandemic workplace changes and basic definitions of company culture. Here we explore the role internal communications practices play in establishing a vibrant organizational culture.

In conversations with Clayton & McKervey’s Industrial Automation, Architecture & Engineering and Manufacturing & Distribution communities, the quality of internal communications comes up time and again as a vital factor for a talent-magnetic culture. Success takes more than a punchy keynote speech from the CEO – everyone needs to be in on the conversation to make the message stick.

Communication demands a two-way conversation

A common reflex is to focus on the “outbound” message in communications planning. There’s often a rush to create slick “core values” images and drop them into every company channel. Cultural assets like these are important, but they’re likely to be ineffective unless your people believe that leaders are also actively listening.

Do 1:1 meetings allow employees to safely address concerns, or do they mostly serve leaders who want to offload their own to-do lists? How often do senior leaders visibly seek feedback on the workplace experience through objective surveys or open “fireside chat” gatherings?

To ask and do nothing is worse than not asking

Companies with successful cultures not only seize opportunities to listen to the whole organization, but also come back with honest progress reports. Here are some best practices that emerged in our conversations with culture champions:

  1. The best communications plans focus on key messages that are important to your front-line workers – not just the performance metrics that matter to shareholders.
  2. Key messages need frequent repetition in small bites to become an authentic part of daily work conversations. Think “7 touches,” “rolling thunder,” or “10 times in 10 ways.”
  3. When there’s tough news, it should come from a senior executive. People want to hear good news, or simple job specifics, from their direct supervisor.
  4. Make sure “cascading communications” are built into your plan.
  5. Trust is key. People can handle more of the truth sooner than we give them credit for. Sometimes information must be closely held but try to err on the side of transparency.
  6. Build a “street team” of culture champions that represent the entire organization. Bring them into message planning early and provide them with “grab and go” tools that make it easy for them to help cascade messages.

When you have processes like this in place, your cultural objectives have a better chance of success. In turn, this boosts engagement in a way that makes people want to invest discretionary effort in fulfilling your organization’s purpose.

Continuing the culture conversation

We look forward to discussing how culture can contribute to a healthy bottom line. Contact us today to learn about the programs, tools and resources we offer to help guide this process.

Tim Finerty

Shareholder

Tim is known for his inclusive & solutions-oriented approach and his ability to easily connect with clients and staff.

Related Insights

Industrial Automation Companies

The Sound of Automation: Looking ahead to CSIA 2022

Posted on May 27, 2022 by

Bryan Powrozek
In this episode we talk with Lisa Richter, Director of Industry Outreach and Growth at Control System Integrators Association (CSIA) . Lisa and Bryan look ahead to the CSIA Executive conference taking place in Denver, CO on June 27-30, 2022 and share with listeners what to expect, who will be there, and the discussion panel topics focusing on this years' theme "The Future of Work". 

Industrial Automation Companies

Data-driven decision making: 3 key insights for business owners

Posted on May 25, 2022 by

Ben Smith
What does it take to build a data-driven business? For self-reliant leaders who feel they’ve hit a plateau when it comes to scaling a business, adopting a data-driven approach can be a breakthrough success strategy. Using data in a more focused way helps good engineers become good entrepreneurs. It’s about creating balance. Here we take a look at key insights for business owners when using data in decision making.

Industrial Automation Companies

The Sound of Automation: The Future of Work

Posted on May 17, 2022 by

Bryan Powrozek
In this episode we talk about the future of work with Stephanie Murphy, Leadership Strategy Consultant from ADVISA. Stephanie and Bryan discuss what the post-Pandemic workplace looks like and strategies that companies are using to bring their organizations back to pre-Pandemic productivity levels.  It's not a one-size fits all process.

Sign up for our newsletters

Get general business and industry-specific news and knowledge straight from our accounting specialists.

The Sound of Automation Podcast

The Sound of Automation Podcast

Industrial automation businesses are the driving force behind Industry 4.0, and Clayton & McKervey is here to help.

Insights & Perspectives

The Sound of Automation: Looking ahead to CSIA 2022

In this episode we talk with Lisa Richter, Director of Industry Outreach and Growth at Control System Integrators Association (CSIA) . Lisa and Bryan look ahead to the CSIA Executive conference taking place in Denver, CO on June 27-30, 2022 and share with listeners what to expect, who will be there, and the discussion panel topics focusing on this years’ theme “The Future of Work”. 

Read More

The Sound of Automation Podcast

Industrial automation businesses are the driving force behind Industry 4.0, and Clayton & McKervey is here to help.

Skip to content