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Denise Asker

Denise Asker

Vice President, Marketing & Practice Growth

Denise provides marketing and business development leadership to the firm, while focusing on advancing organizational goals.

What is your area of focus?

I have the opportunity to lead the firm’s marketing, communications and business development activities, working closely with the shareholders to advance organizational goals. I am responsible for initiating activities which support our long-term relationships with clients, future clients, chambers of commerce, economic development partners, and business associates. My role includes the development of marketing strategy and implementation, staff training, event and program management, sales activities, and governance of the firm’s print and digital marketing communications.

How long have you been at Clayton & McKervey?

Since 2015

What is the favorite part about your job?

I enjoy the discipline and collaboration required to develop and align marketing strategies with the goals of the firm.


  • Business development
  • Marketing communications
  • Strategic planning
  • Public relations
  • Program management
  • Business operations


  • Master of Management, Walsh College
  • Bachelor of Arts in Public Relations, Wayne State University


  • Association for Accounting Marketing
  • American Marketing Association
  • Inforum
  • Automation Alley
  • Detroit Regional Partnership
  • Centuro Global
  • Vista Maria
  • Michigan Association of Certified Public Accountants
  • PrimeGlobal

Articles by Denise Asker

Why Marketing Matters When You Have Enough Business

Marketing is not a function to turn on and off, but rather a strategy for longevity. To help navigate the business landscape in 2023, here are six marketing principles to keep in mind.

by Denise Asker

10 Key FDI Trends To Watch

In November the Clayton & McKervey team traveled to London, Manchester and Amsterdam to collaborate with firms focused on global expansion. Here are top 10 FDI trends to watch.

by Denise Asker

How CPAs Help Clients During a Pandemic

In a crisis such as COVID-19, CPAs are able to offer an independent and thoughtful analysis of a business’s situation, as well as the best strategies to navigate issues that arise due to changing PPP guidelines and tax implications. Here are three ways that CPAs have stepped in to help clients during the pandemic.

by Denise Asker

5 Considerations for Finding the Right CPA

Whether you are handling business or personal finances, having a Certified Public Accountant (CPA) as your advocate is priceless. The right CPA can help you and your business move toward financial success and uncover areas of financial improvement.

by Denise Asker

The Sound of Automation Podcast

Industrial automation businesses are the driving force behind Industry 4.0, and Clayton & McKervey is here to help.

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