Senior Manager Ben Smith was recently interviewed by InformationWeek regarding analytics mistakes to avoid. He highlighted what happens when you lose sight of the objective.
“Losing sight of the end goal can lead to a bunch of numbers on a page and lackluster adoption,” he explained. “If you aren’t answering relevant questions and sparking an emotional response connected to your business goals, people will fail to act, lose interest, and walk away from the project.”
Read the full article here: 5 Analytics Mistakes You Need to Avoid.