Clayton & McKervey, an international accounting and business advisory firm servicing growth-driven middle-market companies, introduced both a new logo and web site on May 2. Created by Perich Advertising + Design, the new design prominently features the ampersand, a symbol conveying the firm’s reputation for delivering high-quality tax and accounting services along with a refreshing, unexpected and relevant client service experience.
“The more we delved into the history and culture of Clayton & McKervey, the more convinced we became that they consistently exceed expectations,” said Ernie Perich, president and creative director of Perich Advertising + Design. “The ampersand, already part of their name, was incorporated naturally into their new logo and brand.”
Clayton & McKervey’s logo was adapted to C&M red and gray to convey the energy and stability of the firm. The responsive web site was designed to connect with businesses seeking CPA firms with Clayton & McKervey’s depth of expertise with international markets and closely-held businesses.
According to Denise Asker, Clayton & McKervey’s director of marketing, “The firm’s new presentation is rooted in Clayton & McKervey’s core values: performance, a can-do attitude, fun, and the passion to help others succeed. These values are lived out daily, and we are excited to see them reflected in our marketing.”