Clayton & McKervey, an international certified public accounting and business advisory firm located in metro Detroit, is pleased to announce that Denise Asker, Director of Marketing, has been selected for inclusion in the Crain’s Detroit Business inaugural Notable Women in Marketing list, featuring acclaimed women marketing professionals from throughout Michigan working in the private and public sector, including professional service firms, non-profits, academia and utilities.
The women marketing professionals were selected based on their career accomplishments, involvement in civic and non-profit activities and mentorship of others in the field. Crain Content Studio worked with advisors in the marketing field to review nominations and select the final honorees. Asker’s profile on the list can be viewed here.
At Clayton & McKervey, Asker is responsible for ensuring that the firm’s leadership teams and their staff achieve their marketing goals. Since joining the firm in 2015, she has introduced multiple new marketing programs, including extensive use of video, social media, thought leadership PR and recruitment-focused marketing. She also leads the firm’s professional development efforts as it relates to marketing training, ranging from a progressively challenging curriculum for staff and formal sales training for the management team. She coordinates the efforts of multiple external marketing agencies on behalf of the firm, including a PR agency, graphics and social media agency, a website development agency and video studio; all but one of these relationships began under Asker’s direction. She also retained and manages the firm’s outside sales coach. Prior to joining Clayton & McKervey, Asker was the Director of the Auburn Hills Chamber of Commerce, which was named Michigan Outstanding Chamber of the Year in 2015 under Asker’s leadership.
Asker is active in civic and professional activities, including the Association for Accounting Marketing (AAM), where she serves on the strategic communications committee and on the planning committee for AAM’s Winning is Everything conference. She is also a member of PrimeGlobal’s marketing industry group. Asker holds a Master of Management from Walsh College and a Bachelor of Arts in Public Relations from Wayne State University. She is a resident of Grosse Pointe.
Asker joins Clayton & McKervey colleague Margaret Amsden CPA, on the Crain’s Detroit Business Notable Women lists. In May 2018, Amsden was named to the Notable Women in Finance list. Her profile can be viewed here.
