Rules of the Road for International Business

Posted by Tim Hilligoss on February 27, 2012

Tim Hilligoss

More and more companies today are venturing into the waters of international business. While the potential rewards of global trade are great, so are the potential risks. One of the biggest risks lies in not understanding the distinct cultural subtleties and nuances that exist from one country to the next. An innocent faux pas that violates social mores in a particular culture can undo years of groundwork that has been laid in building relationships with customers and vendors overseas. Do’s and Taboos In his book Do’s and Taboos Around the World, Roger E. Axtell, a retired worldwide marketing executive, offers a …

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Timothy Hilligoss


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